Health insurance carriers offer many options for your employees to become better healthcare consumers and make more intelligent decisions about their healthcare. Promoting the information to your employees is vital. If the information is not made available to them, they will probably not utilize these great options. At Open Enrollment meetings these topics may have been discussed, but the employees were overloaded with data and probably did not retain it all.
I suggest implementing a marketing plan to promote these services either monthly, quarterly, or bi-annually. Your marketing should include multiple layers of marketing such as flyers, posters, table tents in break rooms, payroll stuffers, lunch and learns, webinars, social media blasts, links on intranet, or emails. Below are services available, but they may differ depending on the carrier, the group size, and whether you are fully insured or self-funded.
- Prescription drug services
- Find a provider/facility
- Healthcost estimator
- Preventive care
- Health coaching
- Advocacy programs
- Use carriers’ websites and apps for access to insurance cards, benefits, claims, and much more.
- Wellness discounts
If you are unsure of your carrier’s offerings or would like assistance to prepare this information, please contact me and I will be happy to assist you.
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