Putting the Person
Back in Personal Insurance

At Wallace Welch & Willingham, we build personal insurance around you. Since 1925, we’ve helped Florida individuals and families protect their homes and the life they’ve built through coverage shaped to each person’s needs. As an independent insurance agency based in St. Petersburg, we serve homeowners and families across the Tampa Bay area and throughout Florida.

Personal lines coverages are designed to protect individuals and families from common risks and liabilities, such as death, injury, and property loss or damage. Common types of personal lines include homeowners insurance, life insurance, and personal disability insurance. Personal lines are distinct from commercial lines, which are designed to protect businesses. 

For most Florida households, a personal lines insurance program brings several policies together into one coordinated plan. But there’s no one-size-fits-all option. We start from the beginning with each client and make sure you get exactly what you need, and nothing you don’t.

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